Why Day Job Killer Should Be Called Day Job Replacer Instead

Seems these days every Internet mass marketer, and their brother, has the secret ingredient or method of replacing your current day job grind with an instant, or near instant, million dollar a year from Internet sales and marketing gimmick. Well I’m here to tell you Day Job Killer is another one of those gimmicks or fads if you will. The only difference between Day Job Killer and other such Internet marketing methods is that Day Job Killer will work – for now. I’m going to divulge the truth behind it and from there let you make your own decision if you should proceed with using the methods it provides for affiliate marketing.

But first for the new people to affiliate marketing and to those of you who want to read some credibility about myself the next 5 paragraphs will be on my background and a general lesson on affiliate marketing. I will get back to Day Job Killer I promise.

Ok, so let me give you a little history on myself. I’m sure it will sound like countless others you’ve heard and maybe even close to your own story. I got my first Internet access account way back in 1991 and since then I have always thought that the Internet was going to be the advertising/sales medium to replace the traditional direct mail,newspaper,magazine methods of advertising. I still believe that, although its going to take several more years for it to happen than I thought it would initially.

Those were the days of free domain name registrations through Internic, or Network Solutions as they are called now, and anyone could register a domain name for free and have a website on that domain within minutes or hours and it was all free. I won’t go into the story of how all of that changed but lets just say that Network Solutions figured out that there was money to be made from domain name registrations and thus now you have to pay for them.

Anyway, I dabbled in setting up some websites and shopping carts, bebopped around on eBay with a few items I had to sell and actually made a little money here and there. Not much mind you but a little extra change every now and again. Along came a new concept in sales on the Internet back about 1994 or so called affiliate marketing. If you don’t know what that is its basically advertising a product for sale that you don’t own, or stock, for someone else that does for a cut, or percentage, of the sale.

This method of sales on the Internet for the average Joe grew tremendously fast. It was so successful for companies that participated that Internet websites like Commission Junction began springing up to bring Internet average Joe’s and companies together. Today there in excess of over 10,000 affiliate programs one can join and begin marketing products on the Internet.

Of course it had to happen, there came individuals out of the woodwork claiming they made millions off of affiliate marketing and was ready to divulge their secrets to all – for a price. This information came to you by varied means usually secret insider websites that you logged into or, as is most common today, an eBook about their secrets. Again another avenue for affiliate marketing sprang up for selling access to these secrets for the publishers. And you guessed it websites were created to bring these publishers and average Joes together to form alliances, or affiliate associations between themselves. The most popular for this type of affiliate referral websites today is ClickBank.

Alrighty so there you have a brief history on myself and a primer on affiliate marketing. Now lets move on to Day Job Killer and why it should be renamed Day Job Replacer.

Day Job Killer is the latest release of eBooks on using PPC (pay per click) advertising to capitalize on affiliate marketing. The book is written by Chris McNeeney who also wrote “Affiliate Project X” back in Oct of 2006 and “Adwords Miracle” the year before. When his eBook APX came out it was a smash success among affiliate marketers because it revived a new way of using AdWords to promote affiliate product sales.

For the bulk of this report I will focus on the one technique in Day Job Killer known as “Direct Linking X”. I will do this primarily because: A) It is the ONE method in Day Job Killer that the average Joe can implement right away B) It is the easiest of the methods to start with and see results C) I have actual personal proof of the results of using it.

Altogether there are 6 different techniques revealed in Day Job Killer. All of them require cash and time to implement. The techniques are described as being nasty,ruthless and to be quite honest some of them do require a degree of “take no prisoners” attitude towards PPC advertsing.

Direct Linking X is or should be part two of Chris’s Affiliate Project X eBook. Actually it is a revamped method of performing the GoogleCash method of PPC that Google banned some time ago. This method puts a spin on it in that you link directly to affiliate partners such as Wal-Mart, Amazon, and Target product pages.

As I mentioned of the methods revealed in Day Job Killer this is the only method the average Joe can participate in right away. But be fore warned even this method is not for the truly dedicated to succeeding and absolutely requires research and cash investment into PPC.

Basically you find high ticket items on your affiliate partner’s products list and create PPC ads to promote them while collecting a commission for each sale. The explanation of how to implement Direct Linking X give clear examples of what grabs attention in these ads and will garner higher click through ratios.

The problem is while one could setup a couple of test ads fairly quickly to really employ this method of PPC and affiliate marketing you will need to devote a significant amount of time into research for the ads. Thus Day Job Killer becomes Day Job Replacer as you find more and more of your time being invested into implementing the methods in the eBook. And this is the easiest one to do. The other methods described in the eBook such as “The Leveler” could require a week or more of research just to get started and then the constant staying at the process to stay in the game.

OK so I promised results of how well Direct Linking X performed for me so here it is in all of its glory or lack of. I followed the advice to a “T” in the method and chose two ads to run. Both of them were Amazon products, both of them according Amazon’s Hot Sellers page were hot products in their categories. One was a Weber Smoker/Grill and the other was a hiking boot made by Rocket Dog.

I setup the two ads exactly as described in Day Job Killer and turned the AdWords campaign loose on Google. Both ads I started out at 80 cents each to garner high position for the first day and then lowered the bid price the second day to 20 cents. The Weber ad received 4582 views or impressions and 109 clicks about a 2.39% CTR. Out of this I made one sale for a grand total of $8.20 in affiliate commission. These 109 clicks cost me $26 in AdWords advertsing expenses so as you can see I lost on that campaign. The Rocket Dog ad performed about the same and had zero sales so I totally lost all of my ad dollars on that campaign.

Now some will argue that I picked the wrong items to market or that my ads were not effective enough, but I beg to differ. A 2.39% CTR is excellent for such a targeted specific ad usually you are doing good if you can get around a 1% CTR. So in essence what I’m saying here is that you really need to pick and choose which products to market and they had better be high end products that pay a healthy commission. Dealing with Amazon you can get anywhere from a 4% to 10% commission so you really have to be on your toes to find a really hot product that will sell easily. Also you need to do what they call “sp
lit testing” ads which in essence means creating various ads for the same product and seeing which ones perform best. I haven’t gotten to that point yet. I just started with Day Job Killer a few days agao so I am really still on a learning curve with it as well.

This all of course adds to credit to my statement that Day Job Killer should be renamed Day Job Replacer. It is not a method of setting up ads and letting them run on auto-pilot and sit back and collect great financial rewards. It is in essence another job for you to work at and invest time into.

The biggest problem I have with Day Job Killer is that now that over 10,000 people have bought the eBook the methods will get exploited over and over again and the GoogleCash slap (banning of ad types) will in no doubt be around the corner. So Day Job Killer and its methods are what I like to call FAD marketing, here today and gone tomorrow. Another problem is that you are not building up a long term income strategy plan. Once the methods get banned the cash flow ends abruptly and you will have to scramble to replace the income.

So to sum it up do I recommend Day Job Killer? Yes and No. Yes, if you want some excellent PPC marketing strategies to experiment and work with that will eventually make you some extra cash and maybe a lot of it if you happen to hit upon a highly profitable product thats not over marketed already. No if you are looking for any kind of long term return on your investment of time and money. Day Job Killer brings several new strategies to light on PPC advertsing but is not for the faint of heart when it comes to time and money investment.

If you have bought Day Job Killer and want to make things a little easier on your self I have a video and an Excel spreadsheet that will help creating your Amazon affiliate links and PPC ads easier. It is called The Day Job Killer Success Kit [http://www.daelectronics.com/djk/day_job_killer_success_kit.html]. It comes with 2 videos that further explain Direct Linking X method and shows how it should be done, an example of the type of ads to run in PPC advertsing campaigns, and the Excel spreadsheet for creating the ad contents. Its an excellent addition to the eBook since it does show you exactly how to use Direct Linking X by example.