Allow me to read your mind. You are reading this because you KNOW you need to start marketing your business with quality content, but either don’t want to create it yourself OR don’t have the time to create it yourself.
Okay, maybe I am way off or maybe I am way on. Regardless of how you found yourself here, the fact remains that 1) You need relevant, quality and engaging content on a regular basis and 2) You need to focus your efforts on other areas of your business to help it grow.
Well, the good news is that you can address both of the issues mentioned above by utilizing an article writing service. However, not all writing services are created equally.
You see, with larger services you will find that the costs may be cheaper, but you may not be able to get the same writer EVERY time. Why is this a big deal? For starters, just think about it. Writers have a voice all their own and it comes through in their writing. If you got a piece that garnered tons of attention and new subscribers, then hit your readers with another writer, then you may find people asking what happened.
Or worse, they won’t even ask, they’ll just unsubscribe.
With a smaller service, say a one man shop or individual freelance writer you will get the SAME voice EVERY time, BUT you can expect to pay a bit more. Sometimes double or triple or more than you may be willing to pay.
I won’t get into specifics about how higher priced writers produce better work, because this is not always the case, BUT if you think abut it logically it would make sense that you get what you pay for.
Imagine if you were paid $100 to do one job at work, while someone was paid the same amount to do 10 different things at work. Chances are good that the person, in this case you, working on ONE thing would produce something MUCH better than someone having to work on several other things.
Okay, if it didn’t then think of it this way. You pay someone $100 to write ONE 1,000 word article that needs to be delivered at the end of the day. You pay someone else $100 to write TEN 1,000 word articles that needs to be delivered at the end of the day.
Can you see where I am going with this?
The higher priced writer will have MORE time to research, MORE time to write, MORE time to edit, take a break, then go back and reread and rework it to make it EVEN better.
The other person, on the other hand will be scrambling to get piece after piece after piece done to be able to make that deadline. At one point, that person may throw his or her hands in the air and say, “This one is good enough, gotta move on to the next one.”
This is PROBABLY not the line of thinking you want your writer to have. And believe me when I say it WILL show. Seriously.
The only time you may be able to get away with finding a writer who will deliver high quality work at a lower rate is when he or she is just starting out, and trust me when I say that those rates won’t last very long. As soon as the word gets out or they get enough clients to be able to raise their rates, then they won’t be writing for peanuts any longer.
I can already hear your arguments in my head “Yeah, sure, you’re just saying that because you want to convince me that paying more money is worth it.”
Well, at this point if I haven’t convinced you, then I’m not sure what else to say. It really just makes good business sense to find someone who produces quality work. After all, that content will be representing you and your business. If you aren’t willing to invest in your business, then perhaps you may want to look into going back to a regular job.
Brutal, yeah, I know. But as I always tell my friends “A good friend tells you what you WANT to hear, BUT a great friend tells you what you NEED to hear.”
Don’t skimp on your content. Either do a quality job and write it yourself OR find someone who can produce the kind of quality that you need.